Product strategy in an early stage start-up SaaS How do you define your Product strategy to validate Product-Market Fit under high COMEX constraints ? Drafted product strategy backed up by user data from Ownily and our market research to convince C-levels to back up our project with investors
I managed each developer and junior PM with a personalize approach taking each personality type and seniority;
I set up the Go-to-Market strategy based on market timing, in coordination with our product growth actions and content strategy.
@Ownily<> Credit Mutuel Arkea
What if your killer breakthrough was not Product or Marketing strategy what else could it be ?
Go find out here
Product Growth in a Payment Fintech scale-up @Mangopay How do you increase exponentially the number of clients in a year and reduce onboarding time ? I localized the onboarding UX, messaging and features based on the country regulations and user expectations on Germany, Italy & Spain to reduce onboarding time by 50%
I set up a user research process to get better insights into our user blocking points for choosing Mangopay as their payment provider.
And what if the problem to your product going global was nor your Product, nor your Product Marketing nor your sales team... where could it come from ?
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Get shit done fast in a financial SaaS Scale-up @Pennylane How do you boost adoption if your product is post product market fit ? I explored in dept my user with SQL search through our Metabase to understand in details how were our features adopted.
I lead a squad of 5 European developers through which I gained leadership skills to manage a cross-cultural team to make synergies with their divers backgrounds.
I worked with the Marketing team to set up a Go-to-Market strategy for a pivotal new product : Pennylane Pro Account. Our goal was to reach Medium size companies (ETI), a new target market and a pivot in our product strategy.
How do you deliver 2x faster to pivot your Product Strategy to a new target market ?
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Digital Transformation for Ecommerce @24S.com How do you implement a product culture in a traditional project environment ? I coordinated both internal and external stakeholders to implement a new partner solution for delivering orders internationally.
I adapted my communication support based on my target audience.
How do you handle heavy technical debt in the midst of a digital transformation ?
Go find out here
What if your SaaS Product was missing out on a bigger market ? Explore the 10% of your client base not currently using the product So what was iBanFirst product strategy to address this new market ?
Go find out here
I interviewed the 10% inactive clients who had promised to carry out 1M€ worth of transaction through our SaaS but did not to figure out what was their paint point with our payment system.
I coordinated co-conception workshops with the CTO, CPO and Head of Compliance to define a new product under our regulation constrain.
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